trubranders

Parle-G didn't win by being clever. It won by being simple, warm, and easy to say. Learn a 10-step process to name your FMCG product, with a live shelf-test scorer, trademark class finder, and name mash-up machine.

In 2016, a new antidepressant was renamed after pharmacists kept confusing it with a blood thinner. Regulators can approve your drug and still reject your name. Learn how pharma brand names are reviewed, why good names fail, and how to avoid late-stage surprises

Before we dive in—think back. Have you ever walked into a store, looked for your favorite product, and paused, confused, thinking: “Wait, did they change something?” You’re not alone. Rebrands can be powerful. But when mishandled, they create confusion, frustration—and sometimes, a PR nightmare. Let’s explore the emotional rollercoaster behind real-world rebrands that didn’t land as planned. 1. Name Changes: What’s in a Name? A lot more than companies expect. Royal Mail to Consignia Royal...