Gut and beyond

Case Study: Gut & Beyond – Science-Backed Wellness, One Gummy at a Time
Client Overview
Gut & Beyond is a next-generation health and wellness brand that formulates science-backed probiotics, prebiotics, and nutraceutical gummies. Designed to go beyond gut health, their product line supports digestion, immunity, skin, vision, cognitive health, and more — making advanced wellness accessible, enjoyable, and effective.

Project Scope
Our engagement with Gut & Beyond included complete brand-building services:

Industry & Consumer Research

Brand Naming

Brand Positioning

Strategic Messaging

Brand Identity Design

Packaging System Development

1. Market Research
We began by analyzing the booming global nutraceutical and gut-health supplement market, identifying three core insights:

Consumer Shift to Preventive Wellness – People are investing in long-term well-being through functional supplements.

Desire for Convenience & Clarity – Gummies are gaining popularity due to ease of consumption and a non-intimidating form.

Skepticism Toward Generic Health Claims – Modern consumers demand clinical credibility and transparent formulation.

We saw an opportunity to create a clean, credible, and visually modern brand that simplifies health science while expanding beyond gut support.

2. Brand Naming: “Gut & Beyond”
The name Gut & Beyond perfectly encapsulates:

The brand’s core focus on gut health (the foundation of overall wellness)

Its broader functional benefit across immunity, skin, mood, metabolism, and more

A clean, modern tone that builds trust and clarity

It immediately signals both purpose and potential, making it memorable, descriptive, and easy to market.

3. Brand Positioning
We positioned Gut & Beyond as:

“The science-forward gummy brand supporting your body’s core systems — starting with the gut, and going beyond.”

This allowed the brand to:

Establish gut health as the gateway to holistic wellness

Scale into adjacent health categories with credibility

Build trust among both wellness beginners and supplement enthusiasts

Positioning Pillars:

Clinically Researched Ingredients

Targeted Formulations for Specific Outcomes

Delicious Daily Wellness

4. Brand Strategy
We defined the brand personality as:

Smart, but simple – Backed by science, never overwhelming.

Optimistic, not over-promising – Transparent about results.

Uplifting and empowering – Wellness for every body, every concern.

Tone of Voice:

Science-backed but not jargon-heavy

Encouraging, informative, and approachable

Rooted in real benefits, not hype

Messaging Themes:

“From digestion to defense, we’ve got you covered.”

“Feel better from the inside out.”

“Simple science. Better health.”

5. Brand Identity Design
We created a clean, vibrant identity that bridges science and lifestyle.

Logo Design
A minimal wordmark with a modern ampersand that represents balance and connection — gut & immunity, gut & glow, gut & mood, etc.

Rounded yet clean typography suggests trust and friendliness.

Color Palette
Functional color cues for each concern (e.g., blue for immunity, green for digestion, yellow for energy)

Base palette of whites, neutrals, and pops of pastel to feel fresh, clinical, and consumer-friendly

Typography
Sans-serif fonts with clean, legible hierarchies

Bold headlines with friendly subtext fonts

Packaging Design
Gummy jar designs are clean, shelf-worthy, and colorful.

Icons and benefit-first language support easy customer understanding.

QR-enabled packaging leads to formulation transparency and clinical references.

Outcome
Gut & Beyond launched with a strong identity and product suite that connects science, wellness, and modern aesthetics. The brand has quickly gained interest across e-commerce and specialty retail due to its clarity, clinical promise, and approachable gummy formats.

From gut health to vision and beyond — it’s more than a supplement; it’s a daily ritual built on science.

Tools & Deliverables
Market Research Summary

Brand Naming & Trademark Screening

Positioning & Messaging Guide

Logo & Visual Identity Toolkit

Packaging Design System

Brand Guidelines & Social Media Templates