Fruta Chipz

Case Study: Fruta Chipz – Turning Nature into Crunchy Goodness
Client Overview
Fruta Chipz is a modern fruit chips brand offering delicious, crunchy snacks made from real, sun-ripened fruits. With health-conscious consumers looking for better alternatives to traditional fried snacks, Fruta Chipz stands out by combining taste, nutrition, and convenience into a vibrant, guilt-free indulgence.

Project Scope
Our work with Fruta Chipz spanned the full brand-building process:

Market Research

Brand Naming

Brand Positioning

Brand Strategy

Brand Identity Design

1. Market Research
We began by analyzing trends within the global and Indian healthy snacking space, focusing on:

The rise of clean-label snacking

The demand for natural, non-fried alternatives

The visual and communication styles of emerging D2C snack brands

This research revealed a space for a fun, vibrant brand that could appeal to families, teens, and fitness-conscious individuals alike — all while promoting natural fruit goodness.

2. Brand Naming: “Fruta Chipz”
The name Fruta Chipz was created to be:

Playful and international, inspired by “fruta” (Spanish/Portuguese for fruit)

Easy to pronounce, fun to remember

Self-explanatory, indicating exactly what the product is

The spelling “Chipz” adds a trendy twist, giving the brand a youthful and snack-friendly vibe, while keeping it domain- and trademark-friendly.

3. Brand Positioning
We positioned Fruta Chipz as:

“The fruit snack that’s fun to crunch and good for you.”

Fruta Chipz is not just a healthy alternative — it’s a flavorful, naturally sweet, and enjoyable snacking experience, made for active lifestyles and curious palates.

Positioning Pillars:

Naturally Sweet & Healthy

Bold Flavors, Real Fruits

Snack Anytime, Anywhere

4. Brand Strategy
The brand persona for Fruta Chipz is:

Cheerful – Positive, high-energy, and approachable.

Fresh & Honest – No hidden ingredients, just real fruits.

Trendy – Designed for Instagram, loved by kids, and approved by parents.

The tone of voice was developed to be:

Playful yet informative

Wholesome but cool

Snack-smart, not snack-silent

We also defined key messaging themes like:

“Nature’s crunch.”

“Fruit, but make it fun.”

“No fry, no fake, just fruit.”

5. Brand Identity Design
The visual identity is bold, fresh, and snackable.

Logo Design
A playful, rounded wordmark that radiates energy and friendliness

Fruit motifs embedded subtly into letters for a natural feel

Color Palette
Vibrant fruit-inspired hues – like mango yellow, berry red, kiwi green, and dragon fruit pink

Designed for visual pop on retail shelves and digital platforms

Typography
Chunky, rounded typefaces paired with handwritten accents

Reflects the playful and organic nature of the brand

Packaging Design
Color-blocked bags with bold fruit imagery and transparent elements to show the chips

Fun taglines, flavor names, and icons to communicate benefits (gluten-free, vegan, no added sugar)

Outcome
Fruta Chipz launched as a vibrant, crave-worthy snack brand that’s health-forward without being boring. With a clear identity, catchy name, and bold visual language, the brand is now well-positioned for modern retail shelves and e-commerce growth.

Whether it’s lunchbox-friendly or gym-bag-ready, Fruta Chipz delivers real fruit, real flavor, and real fun — bite after bite.

Tools & Deliverables
Competitive Market Report

Brand Naming & Trademark Assessment

Brand Positioning Framework

Tone of Voice Guidelines

Logo & Visual Identity System

Packaging Design Concepts

Social Media Starter Kit