EDIBELO

Case Study: Edibelo – Crafting a Premium Food Brand with Taste, Trust & Elegance
Client Overview
Edibelo is a premium food product brand focused on delivering high-quality, gourmet-inspired edible products that blend authenticity with innovation. The brand targets a discerning, health-conscious audience that values both taste and sophistication. Edibelo’s product line is carefully curated, using only the finest ingredients, with an emphasis on purity, craftsmanship, and premium presentation.

Project Scope
We were brought on to create a full-stack brand presence for Edibelo, covering:

Market Research

Brand Naming

Brand Positioning

Brand Strategy

Brand Identity Design

1. Market Research
We began with extensive research into the premium food and wellness space, identifying:

Consumer preferences shifting toward clean-label, high-quality, and ethically sourced ingredients.

The growing demand for aesthetic, Instagrammable food brands.

Competitor brand behavior in the premium FMCG segment — from global players to boutique local brands.

Our research pointed toward an opportunity for a refined, authentic yet modern brand that doesn’t compromise on quality or design.

2. Brand Naming: “Edibelo”
The name Edibelo was born from the fusion of:

“Edible” – clearly denoting food and consumables.

A lyrical, elegant suffix “-elo” – adding a sense of sophistication and international flair.

The name was chosen for its:

Premium and global sound

Ease of pronunciation and memorability

Category clarity, with flexibility to expand across multiple food product categories in the future

It was also cleared for:

Domain availability

Trademark and IP categories

Cross-language pronunciation consistency

3. Brand Positioning
We positioned Edibelo as:

“A sophisticated companion for conscious indulgence.”

This positioning allowed Edibelo to sit comfortably in the premium segment, appealing to modern food lovers who appreciate gourmet quality, health-conscious ingredients, and aesthetic packaging.

Core positioning pillars:

Refined Taste – Crafted recipes, select ingredients, chef-level precision.

Modern Wellness – No artificial additives, clear labelling, responsibly sourced.

Premium Everyday Luxury – Designed to elevate daily eating rituals.

4. Brand Strategy
We defined Edibelo’s brand persona as:

Elegant, but approachable

Honest, but not preachy

Discerning, but not exclusive

The strategic direction informed:

Brand tone of voice – Confident, warm, expressive.

Audience targeting – Young professionals, urban families, health-conscious individuals aged 25–45.

Expansion narrative – Edibelo could flex across snacks, spreads, dry fruits, wellness treats, and more.

5. Brand Identity Design
The visual identity of Edibelo was built to stand out on both digital shelves and premium retail spaces.

Logo Design
A custom serif wordmark reflecting timeless elegance and modern charm.

Letter styling subtly suggests movement and flow — reminiscent of taste, aroma, and the culinary journey.

Color Palette
Muted earth tones + elegant neutrals like ivory, warm gold, olive green, and cocoa brown.

Designed to evoke nature, purity, and luxury — all at once.

Typography
A pairing of refined serif and minimal sans-serif fonts.

Easy readability across packaging, web, and mobile.

Packaging Language
Clean layouts with plenty of negative space.

Hand-drawn ingredient illustrations and texture overlays for authenticity.

Gold foil accents and tactile packaging materials where applicable.

Deliverables Included:
Master brand logo and submarks

Packaging concept mockups

Product line label systems

Brand usage guidelines

Social media identity kit

Sales & pitch deck templates

Outcome
Edibelo launched with a clear premium identity that communicates its value without saying a word. The brand now holds strong shelf presence, both in modern trade and online marketplaces, and is poised for scale across gourmet stores, D2C platforms, and wellness cafes.

By balancing taste and trust with style and substance, Edibelo has successfully carved a niche in the premium food market — a brand that feels both indulgent and intentional.

Tools & Deliverables
Market Research Report

Naming Strategy & IP Analysis

Brand Strategy Deck

Visual Identity System

Packaging & Product Label Designs

Brand Book & Guidelines

Social Media Visual Kit